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Memorial Day weekend often serves as America’s unofficial kickoff to summer travel, but this year soaring prices are putting the brakes on some of that enthusiasm.

High gas prices, steeper airfares, and a general rise in travel costs have many Americans recalibrating how they plan to enjoy their vacations.

AAA projects a record-breaking 45 million people will take to the roads, skies, and rails over the long weekend, which shows travel demand still has life left in it.

But beneath that headline number lies a reality shaped by inflation and economic pressure that many families can’t ignore.

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“Demand remains strong,” said Stacey Barber, vice president of AAA Travel. “Travel is personal, and for many Americans, Memorial Day weekend getaways are a tradition.”

Yet those getaways are getting pricier by the month. The average cost of a gallon of regular gas has jumped from $3.19 last year to $4.53 this year, according to AAA data.

That price spike isn’t stopping everyone. Barber notes that 39.1 million Americans are still expected to hit the road for the holiday weekend.

“Road trips are still the cheaper alternative to flying,” she said. But with gas prices up over a dollar from last Memorial Day, even that “cheaper” option has become a squeeze on family budgets.

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AAA’s projections for air travel show about 3.66 million passengers taking flights for the holiday period.

That figure marks a small year-over-year increase, though much of the booking activity happened before airlines began raising ticket prices to offset high jet fuel costs.

National travel data paints a divided picture between income groups.

According to the Bank of America Institute’s latest report, nearly 4 in 10 households earning under $66,000 have canceled any summer travel plans altogether. For those families, discretionary spending has been absorbed by the rising costs of essentials such as gas, food, and housing.

“Money that was earmarked for summer travel is now being earmarked for higher gas and food prices,” said Brian Sozzi, Yahoo Finance’s executive editor.

The personal savings rate has fallen to 3.6%, its lowest level in years. Many Americans are resorting to credit cards to cover daily expenses, a worrying trend as interest rates remain elevated.

At the same time, middle- and higher-income households seem poised to keep traveling.

Bank of America’s data shows those with incomes above $66,000 have actually increased their travel spending this year. For them, inflation is still a burden, but not enough to derail long-planned vacations.

“This summer, travel isn’t slowing down — it’s being reshaped,” said Melanie Fish, travel expert at Expedia Group.

“As major global events and rising costs influence decisions, travelers are either staying closer to home or seeking out destinations where they can get more for their money.” Her takeaway is that Americans aren’t giving up on travel, they’re simply adapting to new economic realities.

According to the same report, roughly 10% of vacationers are scrapping their trips entirely, but the majority are adjusting plans rather than canceling.

“Most travelers are adjusting, not canceling, their plans,” said David Tinsley, senior economist at the Bank of America Institute. He adds that higher energy costs haven’t yet significantly dampened travel, partly because nearly half of travelers have already locked in their reservations.

For those stretching their budgets, credit card points and loyalty programs are taking center stage.

Nearly half of Americans plan to redeem travel rewards this summer to lower vacation costs. Among younger travelers, that number skyrockets: eight in ten Gen Z respondents said they will rely on rewards to help afford their getaways.

Interestingly, while many travelers are tightening budgets for driving and flying, the cruise industry is riding a surprising wave of momentum.

“We’re still expecting a record cruising year,” Barber said. “Cruising’s popularity keeps growing.” Bank of America data backs that up, showing cruise spending has risen across all income brackets in the first four months of 2026.

One reason for the cruise boom could be what Gene Sloan of The Points Guy describes as simple economics.

“While airlines have spiked fares and may cancel flights if not enough people book, cruise ships have to run all the time, so they’re having sales and value-added promotions right now,” he said. Discounted packages and perks are luring thrifty travelers back to the water.

Still, even the best travel deals can’t fully offset the broader economic pressure many households face. Inflation has made nearly every aspect of life more expensive, and leisure spending is often the first luxury to cut.

That leaves a split-screen image of America: some families finding creative ways to travel, others staying home by necessity, and all navigating an economy where costs keep rising faster than paychecks.

For now, the outlook suggests the summer travel season will be busy but transformed. Americans are still chasing the open road and blue skies, but with a sharper eye on every dollar spent. The desire to take a break hasn’t disappeared; it’s just running headlong into the reality of a more expensive world.

DISCLAIMER: GoldInvestors.news is not a registered investment, legal or tax advisor or broker/dealer. All investment/financial opinions expressed by GoldInvestors.news are from the personal research and experience of the owner of the site and are intended as educational material. Although best efforts are made to ensure that all information is accurate and up to date, occasionally unintended errors and misprints may occur.